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LONDON, 16th November 2007: Parlophone today announced the launch of Kylie Robotics, the first ever Kylie Facebook application. Kylie, who recently launched her own social networking site, www.KylieKonnect.com, is celebrating the release of her latest album, X with the launch of an exclusive Facebook application that allows fans to create and customise their very own Kylie caricature at http://apps.facebook.com/kylierobotics/home
Fans can choose from a range of over forty Kylie characters, all with their own distinctive Kylie outfit. Create a personalised Kylie robotic from scratch or browse the archives for a "Classic Kylie," based on the star’s looks throughout her career, including iconic images such as the Can’t Get You Out of my Head white pant suit and the gold Spinning Around hotpants, as well as the latest “Kylie X” Kylie Robotic. Fans can choose to keep their own Kylie robotic and add it as their profile picture, or send to a friend.
The Facebook campaign coincides with the release of Kylie’s latest studio album, X, on 26 November, which will also be released globally on the same day on a limited edition USB stick. The USB will contain the full album, the video for Two Hearts, the trailer for “White Diamond,” plus a link to exclusive online content. The USB release will come in lavish packaging, making it a real collectable for Kylie's fanbase.
Check out Kylie's official Facebook profile to add the application or visit the following URL: http://apps.facebook.com/kylierobotics/home
X is released on all formats on 26 November. For more info visit www.Kylie.com and www.KylieKonnect.com
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Notes to editor:
About Parlophone
EMI Music UK label Parlophone boasts a rich heritage of world renowned artists, from The Beatles, Queen and Paul McCartney, to Coldplay, Gorillaz and Kylie Minogue. The label has a dedicated digital team, headed up by Dan Duncombe, which is responsible for developing artist specific digital media opportunities, marketing and web presence, working with brand, online, mobile and other digital organisations. Websites developed for Parlophone artists include www.coldplay.com, www.gorillaz.com, www.queenonline.com and www.lilyallenmusic.com.
Recent digital activity includes the Lily Allen multi-channel digital campaign which has won numerous awards including the UK Marketing Campaign of the Year at the Music Week Awards, Best Pop Artist at the Digital Music Awards and Best Artist Campaign at the Mobile Entertainment Forum Awards. Parlophone was also the first music label to partner with Skype to promote an artist to their entire 75 million global user base in a campaign for Coldplay.
www.parlophone.co.uk
For further information on Kylie please contact:
Murray Chalmers, Parlophone
Murray.chalmers@emimusic.com
0207 605 5306
For further information on EMI please contact:
Cathy Cremer
Cathy.cremer@emimusic.com
0207 605 5308 |