LONDON, 5th November 2007:  Kylie, whose single ‘2 Hearts’ is released digitally today, launches her very own cross platform social network - Kylie Konnect - www.kyliekonnect.com

Kylie’s record label, Parlophone, teamed up with New Visions Mobile to create the application which will allow fans to create their profile, upload images and blogs and connect with other Kylie fans across the globe via their mobile or web browser in a seamless user experience.

Dan Duncombe, Head of Digital at Parlophone says “Kylie Konnect is for new and old fans alike; they can link directly to Kylie’s profile, leave their blog, upload photos and share their experiences with other Kylie fans. Kylie’s blog will regularly be updated, offering exclusive music, news, tour information and more, with fans able to download exclusive behind the scenes footage and have a chance to win ‘money can’t buy’ prizes”.

“Kylie Konnect is a great way of engaging fans wherever they are in the world, using multi platforms and great content.”

Social networking via mobile has gained real momentum in the past 12 months with increasing numbers of people accessing their accounts whilst on the move. However this is a first for a global recording artist to create their own social networking brand.

Kylie’s new album ‘X’ is due for release on November 26th, with her first single ‘2 Hearts’ out digitally on the 5th November and physically on 12th November. Fans around the world can access Kylie Konnect at www.kyliekonnect.com either through their mobile or web browser, join the network and download mobile content such as full tracks and realtones.

Julia McNally, Director of New Visions Mobile says “We’ve developed ‘OurTribe’ which is a user generated content application integrated into our existing wap platform. Whilst other social networking sites allow fans to create their own profiles online, side loading images and video from their phones to the PC, OurTribe allows users to create and manage their pages directly from their mobile handset. It’s extremely exciting for us to launch this with such a big name artist as Kylie”.

Kylie Konnect will allow fans to create a profile, create blogs and upload images directly from the handset, via PC and MMS, add their friends, or leave guestbook entries for other fans. Kylie’s own profile is automatically added as a friend to anyone that joins the network.

www.kyliekonnect.com
www.kylie.com

Notes to editor:

About Parlophone
EMI Music UK label Parlophone boasts a rich heritage of world renowned artists, from The Beatles, Queen and Paul McCartney, to Coldplay, Gorillaz and Kylie Minogue. The label has a dedicated digital team, headed up by Dan Duncombe, which is responsible for developing artist specific digital media opportunities, marketing and web presence, working with brand, online, mobile and other digital organisations. Websites developed for Parlophone artists include www.coldplay.com, www.gorillaz.com, www.queenonline.com and www.lilyallenmusic.com.
Recent digital activity includes the Lily Allen multi-channel digital campaign which has won numerous awards including the UK Marketing Campaign of the Year at the Music Week Awards, Best Pop Artist at the Digital Music Awards and Best Artist Campaign at the Mobile Entertainment Forum Awards. Parlophone was also the first music label to partner with Skype to promote an artist to their entire 75 million global user base in a campaign for Coldplay.
www.parlophone.co.uk

New Visions Mobile Ltd provides mobile marketing, advertising and solutions to brands, publishers and the music industry. The company provides the TribalText and AVision platform services that include Mobile Content Management and repurposing, DRM, Mobile Web and Internet Storefronts and Billing (including PayForiT, PayPal, Credit Card and International PSMS). Clients include EMI Music, Harper Collins, ActiVision, VNU, Warner Bros, Sony Pictures, Strongbow, Calvin Klein, Global Cool, FT, Mobikade, Disney, Picsel, Staellium,  Oberon, and the Digital Rights Agency.
www.newvisionsmobile.com
www.new-visions.co.uk
www.new-visions.mobi

For further information on Kylie please contact:
Murray Chalmers, Parlophone
Murray.chalmers@emimusic.com
0207 605 5306

For further information on kylie konnect please contact:
Julia McNally
Julia@new-visions.co.uk
+44 845 2020105